Cheers for cheese!
By Brand Heeler
Modern sensibilities catch up with an established cheese brand In July 2020, following a long-running ...
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Playing Silly Burgers
By Brand Heeler
Even the biggest brands need to follow the rules Even the biggest brands need to ...
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Say Cheese!
By Brand Heeler
A cheesy attempt to extend the range of copyright protection Can cheese be a work ...
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Nusret Gökçe: A pinch of salt
By Brand Heeler
A celebrity chef makes a move We were flicking through the internet this morning, wondering ...
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There can be only (tobler) one!
By Brand Heeler
After the public outrage at the alarming rate of erosion suffered by a standard Toblerone ...
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John Lemon-ade? Ono you don’t!
By Brand Heeler
There’s no celebrity like a dead celebrity, at least as far as brand value is ...
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Cereal offenders
By Brand Heeler
Another case of a business not trusting its consumers to be smart enough to distinguish ...
Read moreIn the (Brew)Dog house
By Brand Heeler
Another case of overzealous brand enforcement resulting in a bad hangover BrewDog, crafter of ‘punk’ ...
Read moreChocolate mountains out of molehills
By Brand Heeler
Shrinkflation hits Toblerones – good for profits but bad for the brand? As we have ...
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Completely Cronuts
By Brand Heeler
Identifying holes in donut brand protection Exciting food brand-related news reveals that London’s first official ...
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