Resource for Intellectual Property Insights in the Business World
Discover the Intersection of Intellectual Property and Business Strategy
Intellectual property (IP) is a critical asset for businesses of all sizes and industries. It encompasses trademarks, copyrights, patents, trade secrets, and more, which serve as essential tools to protect innovations, brands, and creative works. Understanding the strategic importance of IP can give businesses a competitive edge, enhance their market position, and unlock new opportunities for growth and success.
Taking a risk
Buying and selling tech businesses in Australia In 2022 businesses worth over AUD55 billion were …Read more
Optus data breach
Considering the consequences of one of the most significant Australian data breaches in recent years …Read more
Lego Blocks Toy Guns
In what really ought to go without saying, Lego takes action to prevent sales of …Read more
Unveiling the Business Side of Intellectual Property
At BrandHeeler.com, we specialize in providing in-depth analysis, expert perspectives, and practical guidance on how intellectual property intersects with business issues. Our team of seasoned professionals and legal experts is dedicated to delivering valuable insights that empower you to make informed decisions and maximize the potential of your intellectual property assets.
Our IP-focused blog posts and articles cover a wide range of business-related topics, ensuring that you have access to the knowledge necessary to navigate the complexities of intellectual property in the business world. From discussing IP strategies for startups and small businesses to exploring IP licensing, enforcement, international IP issues, and emerging trends, our content caters to the diverse needs and interests of our esteemed readers.
NFTs Beyond Digital Art
Further discussion of NFTs – unique digital files Non-Fungible Tokens (NFTs) have been around since …Read more
Brexit and Data Protection
As the UK leaves the EU, what does this mean for data protection and the …Read more
Black Friday: Back in Black
A trade mark clash over a major retail event Black Friday is a US institution …Read more
Adani – Bravissimo
Bravissimo! A mining company skimps on its rebranding homework The Australian arm of the Adani …Read more
Bad Company: Rude Limited
The fun and games to be had when registering a company’s legal name. When you …Read more
A cheesy attempt to extend the range of copyright protection Can cheese be a work …Read more
Stay Informed with Business IP News
We understand the importance of staying up-to-date with the latest developments at the intersection of intellectual property and business. Our website is regularly updated with breaking news, notable cases, legislative changes, and industry trends that may impact businesses, entrepreneurs, and professionals across various sectors. By following our blog, you can stay ahead of the curve and gain a deeper understanding of how IP can drive business success.
There can be only (tobler) one!
After the public outrage at the alarming rate of erosion suffered by a standard Toblerone …Read more
John Lemon-ade? Ono you don’t!
There’s no celebrity like a dead celebrity, at least as far as brand value is …Read more
In the (Brew)Dog house
Another case of overzealous brand enforcement resulting in a bad hangover BrewDog, crafter of ‘punk’ …Read more
Chocolate mountains out of molehills
Shrinkflation hits Toblerones – good for profits but bad for the brand? As we have …Read more
Three stripes and you’re out!
Adidas’ Iconic Three Stripes Not Distinctive Enough for EU Trademark: Brand Protection in Jeopardy? Protecting …Read more
Volvo: Up in smoke
Volkswagen’s notorious programme to cheat on emissions testing threatens the value of this iconic brand …Read more
Sharp’s the word
How much does it matter where your favourite local beer is actually brewed? Having previously …Read more
Looking into how trade marks can protect 3D shapes Parenthood brings many proud and memorable …Read more
Puma eats poodle…
A tale of two kitties. And a dog In a landmark legal decision back in …Read more
SOS: Save our Sausages!
Concerns over the Transatlantic Trade and Investment Partnership allowing cheap US food into the prized …Read more
A Killer Brand
AK-47 Rebranding: From Deadly Weapon to Peaceful Purpose? In 2014, Russian rifle manufacturer Kalashnikov announced …Read more
A storm in a coffee cup
In which someone tries to goad Starbucks in the name of ‘humor’ There’s been a …Read more
Storm in a teashop
Another food-related blog entry – this time, much do about nothing concerning muffins Another day, …Read more
2 Kinds of Lager (and a packet of crisps, please?)
The latest battle in a seemingly interminable war between two beer brands There’s no end …Read more