KATIE PERRY wins out over KATY PERRY
By Brand Heeler
Problems caused by sharing nearly the same name. The Federal Court of Australia has held ...
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The Dead
By Brand Heeler
Fare thee well. Our love for this band – and their brand – won’t fade ...
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Lego Blocks Toy Guns
By Brand Heeler
In what really ought to go without saying, Lego takes action to prevent sales of ...
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Cheers for cheese!
By Brand Heeler
Modern sensibilities catch up with an established cheese brand In July 2020, following a long-running ...
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Underarm Delivery
By Brand Heeler
A very novel approach to sports advertising There’s hardly an aspect of modern professional sport ...
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Adani – Bravissimo
By Brand Heeler
Bravissimo! A mining company skimps on its rebranding homework The Australian arm of the Adani ...
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Louboutin: We got sole
By Brand Heeler
Colour marks are a high-end purchase – like designer shoes! This week, we’ve been mostly ...
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Cereal offenders
By Brand Heeler
Another case of a business not trusting its consumers to be smart enough to distinguish ...
Read moreToxic brands
By Brand Heeler
A brand with slave-owning connotations decides to do the decent thing In order to perform ...
Read moreIn the (Brew)Dog house
By Brand Heeler
Another case of overzealous brand enforcement resulting in a bad hangover BrewDog, crafter of ‘punk’ ...
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