AI Judges: The Future of Justice?
By Brand Heeler
Artificial intelligence is being used to automate more and more tasks, including some that were ...
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KATIE PERRY wins out over KATY PERRY
By Brand Heeler
Problems caused by sharing nearly the same name. The Federal Court of Australia has held ...
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Taking a risk
By Brand Heeler
Buying and selling tech businesses in Australia In 2022 businesses worth over AUD55 billion were ...
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Optus data breach
By Brand Heeler
Considering the consequences of one of the most significant Australian data breaches in recent years ...
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Australian Crypto Convention 2022
By Brand Heeler
The inaugural AusCryptoCon was held in September 2022 on the Gold Coast, Qld. Last week, ...
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Black Friday: Back in Black
By Brand Heeler
A trade mark clash over a major retail event Black Friday is a US institution ...
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Underarm Delivery
By Brand Heeler
A very novel approach to sports advertising There’s hardly an aspect of modern professional sport ...
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Adani – Bravissimo
By Brand Heeler
Bravissimo! A mining company skimps on its rebranding homework The Australian arm of the Adani ...
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Bad Company: Rude Limited
By Brand Heeler
The fun and games to be had when registering a company’s legal name. When you ...
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Cereal offenders
By Brand Heeler
Another case of a business not trusting its consumers to be smart enough to distinguish ...
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