Brand Royal
By Brand Heeler
Brand Royale Part 1 – Personal brands and royalty In the UK, the Daily Mail ...
Read moreThe Hit and the Writ
By Brand Heeler
In the UK, each year’s Christmas TV commercial for the John Lewis chain of department ...
Read moreCadbury: Which colour purple?
By Brand Heeler
Cadburys attempt to lay claim to an entire chunk of the colour spectrum to sell ...
Read moreStorm in a teashop
By Brand Heeler
Another food-related blog entry – this time, much do about nothing concerning muffins Another day, ...
Read morePho heavens’ sake!
By Brand Heeler
A clash of Vietnamese restaurants that seemed tailor-made for headline writers In a story that ...
Read moreBonfire of the Quango Logos
By Brand Heeler
As the UK government announces a cull of ‘quangos’ – government agencies and NGOs – ...
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Banksy: Art as a brand
By Brand Heeler
One of many attempts to extract and sell one of Banksy’s graffiti artworks got us ...
Read more2 Kinds of Lager (and a packet of crisps, please?)
By Brand Heeler
The latest battle in a seemingly interminable war between two beer brands There’s no end ...
Read moreOrphan works
By Brand Heeler
A new law covering ‘orphan works’ caught our eye The big news this week is ...
Read moreGetting intellectual about property
By Brand Heeler
A few thoughts about the pro’s and con’s of digital formats Maybe it’s a sign ...
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