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Brand Heeler sniffs out interesting nuggets of intellectual property and technology law. We are legal professionals and thought leaders committed to providing high-quality resources, commentary and insights.

Dig for a wide range of resources, articles and guides on various aspects of IP, tech and data protection law, including trade marks, patents, copyrights, trade secrets and more. Our content is written by legal specialists who have an expert understanding of the law and its complexities. We can provide practical advice and guidance to help you navigate the legal landscape.

How AI May Transform the Legal Profession
IP Technology

How AI May Transform the Legal Profession

BY
Brand Heeler

Will Robot Lawyers Upend How We Practice Law? A landmark study from the University of Minnesota demonstrated AI’s untapped potential …

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Brand Heeler IP Law Blog
Blog post title 'Will AI replace judges?' Brand Heeler Dog wearing Judges wig

AI Judges: The Future of Justice?

IP Law

Artificial intelligence is being used to automate more and more tasks, including some that were …

Blog title: KATIE PERRY vs KATY PERRY Trademark. Two disco girls fighting

KATIE PERRY wins out over KATY PERRY

IP Law

Problems caused by sharing nearly the same name. The Federal Court of Australia has held …

Blog post title: Buying and selling risks of tech businesses with image of digital tech people

Taking a risk

IP Technology IP Business

Buying and selling tech businesses in Australia In 2022 businesses worth over AUD55 billion were …

Blog Post Title: Meta Fine A 2 Billion Dollar Lesson with blue META symbol

A 2 Billion Dollar Lesson

IP Law

Meta fined a record amount for GDPR infringements International dataflows are the lifeblood of modern …

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ai data rights

Rights in AI data: Who owns the inputs of LLMs?

and what does OpenAi do with my data? The simple answer to the question ‘Who …

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ai copyright

Think twice before relying on AI for important work, warns legal expert

Who owns the output of LLMs? IP in AI outputs Copyright exists to incentivise, reward …

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Giant ape

The future of blockchain technology – is there life after Apes?

As the long-prophesied Crypto Winter takes hold, we look for a silver lining in the …

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IP Law

IP Law Blog

We share our latest insights and what’s happening now through in-depth blog posts, and research case studies.

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IP News

IT and Ai case studies, success stories, and examples of businesses that have leveraged intellectual property to their advantage.

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Copyright & Data Protection

Both copyright and data protection laws protect the rights and interests of individuals and organizations.

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Latest from the blog

ai data rights

Rights in AI data: Who owns the inputs of LLMs?

and what does OpenAi do with my data? The simple answer to the question ‘Who …

Read more
ai copyright

Think twice before relying on AI for important work, warns legal expert

Who owns the output of LLMs? IP in AI outputs Copyright exists to incentivise, reward …

Read more
Brand Heeler - Originality How Intellectual Property Law Shapes Innovation

The Battle for Originality: How Intellectual Property Law Shapes the Future of Innovation

What is Intellectual Property Law? Imagine for a moment that you’ve just poured your heart …

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